‘Tis the season for retailers to start promoting their holiday sales with newspaper insert advertising that economically targets eager shoppers looking for gift ideas and bargains. In fact, more than half of …
4 Reasons to Ramp Up Newspaper Insert Advertising for the Holidays Read More »
Advertisers looking to keep their costs down are turning to shared mail for economy and scale. By mailing alongside other advertisers to share postage and distribution costs, advertisers can extend their reach …
The 5 Shared Mail Advertising Mistakes You’re Making, and You Don’t Even Know It Read More »
Expanding your reach with advertising insert printing is economical and highly effective — if you have a strategy in place to ensure your success. But errors in production and distribution can put …
Shared mail is advertising inserts, flyers, and postcards wrapped up together and delivered to the mailbox of everyone in a specific geographic area. Like Every Door Direct Mail, shared mail gets delivered …
If your business has abandoned direct mail in favor of digital-only campaigns, consider this: Direct mail response rates range from five to nine times greater than email, paid search or social media. …
From recycled paper to environmentally friendly inks, there are more choices than ever to help direct mail advertisers ensure their bulk mail printing is earth friendly. Thanks to new commercial print initiatives …
Go Green! Our Top Do’s and Don’ts for Sustainable Printing Read More »
You already know postal rates are on the rise. But do you know the most common direct mail postal mistakes that can add to your mailing costs due to surcharges? Machineability is …
Find a great heatset or coldest web offset printer by asking yourself these 5 questions. Web printing is the technology of choice for economical production of catalogs, newspapers, and commercial direct mail …
Choosing a Web Offset Printer — 5 Questions to Ask Read More »
With postage rates on the rise, today’s marketers must embrace some strategic planning to control direct mail advertising costs. From the format you choose to mail to the print technologies you use …
Controlling Direct Mail Advertising Cost — 4 Things You Must Know Read More »
Want to further your direct mail reach with more economy? Perhaps it’s time to give pre-printed insert advertising a try. It lets you insert your direct mail into shared mail packets or …
4 Smart Ways to Make Pre-printed Insert Advertising Work for You Read More »
